Since starting the D’Olivo brand and to this day, it’s been our goal to provide customers with nothing but the highest quality olive oil. During our initial search for a supplier, we were fortunate enough to stumble across Veronica Foods and learn that their mission aligned with ours perfectly – make the finest, freshest, and broadest selection of extra virgin olive oil in the world. By exclusively carrying their olive oil products, we’ve been able to spread the beneficial properties and amazing flavors of olive oil to thousands of customers year after year.
To learn about what makes Veronica Foods olive oil so special, we have to first look back at their humble beginnings in 1942, when the company was founded. After 47 years with less than 1% of the company’s business coming from olive oil, the founder’s daughter, Veronica, and her husband, Michael Bradley, took the family reigns and decided to focus on olive oil in a more serious and committed way.
Though they knew little about olive oil or how they would grow the business, Veronica and Michael spent years traveling the olive oil producing regions of the world, tasting hundreds of different styles to expand their knowledge and explore new methods. By 1998, their dream became reality when they purchased their own olive grove and state-of-the-art crushing mill so they could test and evaluate methods learned during their travels to begin producing olive oil of the highest quality.
Today, Veronica Foods continues to produce the finest conventional, organic, and fused whole fruit citrus olive oil from their mill in Tunisia, importing more than 1 million gallons each year to supply hundreds of specialty retail shops throughout the United States. Outside of producing their own olive oil from their grove in Tunisia, Veronica Foods has also formed many exclusive alliances with small regional mills that are unable to expand into the US market alone, helping to introduce American’s to many unique olive oil varieties for the first time.
Before even being able to sell Veronica Foods olive oil, stores must first go through an intensive educational seminar to ensure they know everything there is to know about their olive oil and the beneficial properties it provides to customers. They place a heavy focus on educating consumers about the quality and benefits of their oil by including figures such as polyphenol count, oleic acid percentage, and, most importantly, the harvest date.
While many brands omit this kind of information from labeling, Veronica Foods hopes to shift the consensus of the consumer market from caring about the origins of olive oil to caring about the harvest date by being fully transparent about the qualities of the oil they sell. This is especially important to customers that enjoy their olive oil for nutraceutical purposes and look to take advantage of all the beneficial properties including disease prevention.
Unfortunately, this is not the only challenge that the olive oil market faces. The widespread problem of mislabeled and adulterated product has been going on for years as large name brands blend their olive oil with lesser oils to increase output and maximize profits at the cost of greatly minimizing or completely eliminating the beneficial properties of olive oil. By staying true to their mission of delivering nothing but the finest and freshest olive oil in the world, Veronica Foods continues to be the shining example we proudly source all of our oil from.